BMBA 509: Strategic Planning for International Markets

By the end of the course you will have gained a robust understanding of the following:

  • Application of theories, models and paradigms of strategic planning
  • The integration of the functions of a business, operationally and strategically
  • Processes by which business leaders prepare their firms for growth Analysis and diagnosis of typical problems which face businesses when planning for growth
  • The macro environment and internal factors impacting businesses in international markets
  • Critical issue assessment and resource allocation to address growth objectives
  • Effective methods of synthesising large volumes of data and information and presenting plans to boards and senior decision-makers
  • Effective presentation of ideas and recommendations under peer examination
  • Teamwork under pressure, time management and conflict resolution

  • BMBA 501: Business Law

    Key basic legal principles commonly used and important in commercial transactions and business situations.

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  • BMBA 502: Marketing

    Fundamental principles of marketing: understanding consumer-learning and decision-making processes, and how these may be influenced

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  • BMBA 503: Organisational Leadership

    Contemporary leadership and organisational behaviour theories and how they are applied in real situations

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  • BMBA 504: Statistics and Decision Tools

    Fundamentals of the research process, and the statistical analysis and modeling of data, based on real-world business

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  • BMBA 505: Economics

    Apply key economic concepts to make sense of the world: especially the business world. It covers theories in macro economy, micro economy

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  • BMBA 506: Human Resource Management

    Learn how good human resource management can contribute to the survival, adaptation and growth of organisations, and to evaluate

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  • BMBA 507: Accounting

    Analyse and interpret financial statements, understand basis of measurement and valuation accountants use in preparing

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  • BMBA 508: Investment and Global Financial Markets

    International financial markets, corporate governance, time value of money, valuation methods, financial derivatives and instruments.

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  • BMBA 509: Strategic Planning for International Markets

    Apply theories, models and paradigms of strategic planning. Understand macro environment and internal factors impacting businesses

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  • BMBA 510: Leading Sustainable Enterprises

    To grasp the concepts and gain an appreciation of sustainability and sustainable development.

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  • BMBA 511: Operational Excellence

    Understand concepts such as Operations Strategy, Supply Chain Management, Quality Management and Innovation Management

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  • BMBA 512: International Business

    Look at organisations in a global context and recognise the opportunities and risks associated with operating in international markets.

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  • BMBA 513: Strategy Implementation

    The success factors relating to strategy implementation, the importance of sales and cash flow management, and the steps and skills

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