BMBA 502: Marketing

Marketing Fundamentals acts as a basic introduction to marketing for the MBA student. After covering the purpose of marketing, and how marketing fits into the business organisation and into society, the course leads on into consumer learning and decision making processes, and how these may be influenced by marketing activities.

  • To understand the concepts of marketing as it applies to business.
  • To consider the key impacts of marketing in differing economic environments.
  • To explore the need for market research.
  • To understand customer behaviour and apply that knowledge to business strategy and structure.
  • To consider business buying behaviours and their impacts.
  • Explore segmentation, targeting and positioning and how they impact business.
  • To understand marketing communications in a number of different forms and how to apply them to their appropriate usage within business.
  • To align new products and pricing strategies within a number of differing businesses

  • BMBA 501: Business Law

    Key basic legal principles commonly used and important in commercial transactions and business situations.

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  • BMBA 502: Marketing

    Fundamental principles of marketing: understanding consumer-learning and decision-making processes, and how these may be influenced

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  • BMBA 503: Organisational Leadership

    Contemporary leadership and organisational behaviour theories and how they are applied in real situations

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  • BMBA 504: Statistics and Decision Tools

    Fundamentals of the research process, and the statistical analysis and modeling of data, based on real-world business

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  • BMBA 505: Economics

    Apply key economic concepts to make sense of the world: especially the business world. It covers theories in macro economy, micro economy

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  • BMBA 506: Human Resource Management

    Learn how good human resource management can contribute to the survival, adaptation and growth of organisations, and to evaluate

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  • BMBA 507: Accounting

    Analyse and interpret financial statements, understand basis of measurement and valuation accountants use in preparing

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  • BMBA 508: Investment and Global Financial Markets

    International financial markets, corporate governance, time value of money, valuation methods, financial derivatives and instruments.

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  • BMBA 509: Strategic Planning for International Markets

    Apply theories, models and paradigms of strategic planning. Understand macro environment and internal factors impacting businesses

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  • BMBA 510: Leading Sustainable Enterprises

    To grasp the concepts and gain an appreciation of sustainability and sustainable development.

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  • BMBA 511: Operational Excellence

    Understand concepts such as Operations Strategy, Supply Chain Management, Quality Management and Innovation Management

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  • BMBA 512: International Business

    Look at organisations in a global context and recognise the opportunities and risks associated with operating in international markets.

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  • BMBA 513: Strategy Implementation

    The success factors relating to strategy implementation, the importance of sales and cash flow management, and the steps and skills

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